In truth, you don't know if they are getting your emails. A lot of people automatically tune out anything that is not relevant to them at the moment, and they do that by sending the messages to the waste bin unread. That is no excuse to stop sending them, however. You pour your heart out to these people, and some of them will eventually come along. Maybe something you say one day will catch their attention, and bring them back to life. Who knows?
One thing I like to do is to write up human interest stories about people I encounter in and out of the business. I tell about some of the struggles they have, and the things they have over come. Hopefully these stories will hit a nerve somewhere with someone. People are dealing with a lot of things out there, and I want them to get that they are not alone, and that there is a way to overcome their challenges, whatever those challenges are.
Another thing I realize is that most people never really explore this business, and what we offer. They don't even realize that TripleClicks has a catalog, or that it offers almost anything you can imagine. Sometimes I will paint a verbal picture of what I see this business becoming in the future. It's an international market place on the grow. Merchants and customers will be clamoring to get in the not to distant future. It will only grow and get even better then it is today.
If I can get the message across that this is a business with heart, and that it's incredibly dynamic, I will have done my work. Life has a way of forcing people to look for alternatives to whatever they are doing, and I will be there when they decide to take another look.
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In truth, you don't know if they are getting your emails. A lot of people automatically tune out anything that is not relevant to them at the moment, and they do that by sending the messages to the waste bin unread. That is no excuse to stop sending them, however. You pour your heart out to these people, and some of them will eventually come along. Maybe something you say one day will catch their attention, and bring them back to life. Who knows?
One thing I like to do is to write up human
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