Your advertising is only as effective as your Ad title and your Ad copy (the content of the Ad itself). There are free and paid media which you can advertise and get good results. The best way to be effective in either one is to research the media that you wish to advertise in to see if they have a large membership actually reading their Ads. Also, make sure their media targets the type of potential customers you wish to reach.
Check out SFI's
"A Small Guide To Free Advertising"
https://www.sfimg.com/Training/SpecialReports/FreeAdvertising
"This guide discusses how you can effectively use this form of advertising to successfully build your SFI home business, increase your sales, and raise your commission checks."
Also see SFI's: Purchase "Pay-Per-Clicks" (PPC) advertising
at this URL
https://www.sfimg.com/Training/InternetIncomeArchive
Your advertising is only as effective as your Ad title and your Ad copy (the content of the Ad itself). There are free and paid media which you can advertise and get good results. The best way to be effective in either one is to research the media that you wish to advertise in to see if they have a large membership actually reading their Ads. Also, make sure their media targets the type of potential customers you wish to reach.