Generally, Paid Advertising would be more effective.
Do not get me wrong though. There are some very good and effective Free Advertising options out there.
I say Paid is better because 9/10 times, free advertising would be very limited and restricted.
For example:
a free solo ad- you can send that ad once a week to 1000 unique people
a paid solo ad- you can send that ad every 3 days to 10 000 unique people
Free hits- you can get 100 unique visitors to your site/ad weekly
Paid hits- you can purchase credits used for acquiring hits (20 000/day for example)
Note* Those are only examples.
So you see, the paid option would give your ad a lot more exposure in a shorter duration.
Most advertising services/websites work on this principle. They will offer you the free option, but it may take your ad longer to get to the right people opposed to the paid option.
Do hope this helps!
:-)
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Generally, Paid Advertising would be more effective.
Do not get me wrong though. There are some very good and effective Free Advertising options out there.
I say Paid is better because 9/10 times, free advertising would be very limited and restricted.
For example:
a free solo ad- you can send that ad once a week to 1000 unique people
a paid solo ad- you can send that ad every 3 days to 10 000 unique people
Free hits- you can get 100 unique visitors
...
more