How do I put together a successful marketing campaign?

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4459 votes
Kay Byers, Aff (Michigan, US) Top Author Forum Guru 2/20/2014 1:25 pm
Affiliate since: 10/26/2010, Power Rank: 347 | Read Kay's 289 other Ask SC answers
First re-read all of the information in the training about advertising and marketing. Read and look at all the marketing aids that SFI has already made available to us. Read and understand, ask questions, know how to assign and use key codes and how to keep track of them. Know this information well but don't use lack of understanding as an excuse to not begin setting your plan down on paper.

Second set your goals for your campaign. How extensive do you want to go? Unpaid, paid, online,
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4402 votes
, () Top Author Forum Guru 2/19/2014 4:32 pm
Affiliate since: 12/31/1969, Power Rank: 99999999
I use a variety of ways to reach many groups of people.

I have a growing list of free advertising sites that I keep on a spreadsheet. Each has a specific key code. Each day, I place ads on five to ten of these sites, one each for recruiting and TripleClicks.

I also keep a list of vendors and products I use. Each month, I send out an introduction letter to ten of these vendors, along with an ECA brochure. I follow up the next month with a post card if I do not hear from
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4395 votes
Robertson Dsilva, Aff (Singapore) Top Author Forum Guru 2/15/2014 12:04 am
Affiliate since: 05/05/2004, Power Rank: 284 | Read Robertson's 212 other Ask SC answers
A successful marketing campaign will help you in your duplication efforts at SFI. Cost is not really a factor but with some creativity you will be able to reach out to your interested customers in no time at all.

There are a few basic steps you can adopt to put together a successful marketing campaign.

GOOD CONTENT
A good content can stimulate interest. Start off a one liner about SFI. Then go to the salient points by zeroing in on the products example, a home business,
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4363 votes
Ryan Jayatunga, Aff (Sri Lanka) Top Author Forum Guru 2/21/2014 1:15 am
Affiliate since: 09/10/2013, Power Rank: 99999999 | Read Ryan's 58 other Ask SC answers
Here's what I would do:

FIRST - Define what 'YOU' mean by 'SUCCESSFUL' - What do you want to see accomplished by your marketing campaign;
new AFF sign ups? - if so how many? from what parts of the world?
new ECA referrals? - if so how many? from where?
my present team do more & move up the leadership ladder? - quantify, numbers & levels

SECOND - Look at these three areas to make your plan:
1) What are SFI's marketing tools and strengths?
2)
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4325 votes
, () Top Author Forum Guru 2/17/2014 12:32 am
Affiliate since: 12/31/1969, Power Rank: 99999999
Definition of Marketing: - Business Directory.Com

The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing:

(1) identification, selection and development of a Product,
(2) determination of its Price,
(3) selection of a distribution channel to reach the customer's Place, and
(4) development and implementation of a Promotional strategy.

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4312 votes
Ronilo Saguit, Aff (Philippines) Top Author Forum Guru 2/15/2014 3:01 am
Affiliate since: 08/06/2012, Power Rank: 227 | Read Ronilo's 408 other Ask SC answers
I am glad whenever I read question on marketing/advertising or finding affiliates, because this should be our main activity as affiliates of SFI. Our rise and fall in our SFI business largely depends on finding affiliates.

There are few things to consider in organizing a successful marketing campaign.

1. Your budget - This is usually your limiting factor. This will determine whether you do a free or paid ads, online or offline. You can set your budget monthly or total budget
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4303 votes
Leon McKee, Aff (Idaho, US) Top Author Forum Guru 2/14/2014 2:18 pm
Affiliate since: 06/29/2000, Power Rank: 2 | Read Leon's 55 other Ask SC answers
You first need to learn how to setup your own lead system.

Start with FREE advertising and then move to paid advertising as soon as you can:

https://www.sfimg.com/Training/SpecialReports/FreeAdvertising

Here's some information I've taken from anther question that I answered. Once you start to produce leads you need a way to know which ads are effective:

IMPORTANT: All steps require you to track the advertising source of each lead. Use Key Code Tracking!
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4284 votes
, () Top Author Forum Guru 2/14/2014 7:13 am
Affiliate since: 12/31/1969, Power Rank: 99999999
Greetings Frances

Putting together a successful Marketing Campaign has many factors in play.

Both Offline and Online marketing work equally great. This is what I do when putting together a marketing campaign mostly online

If you are a newbie marketer I would suggest you start with SFI's beginner and Intermediate marketing methods first before going for the more advanced types of advertising or marketing

For Advanced methods which addresses this question:
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4270 votes
Isibor Simon Chukwuekwu, Aff (Belarus) Top Author Forum Guru 2/15/2014 8:10 am
Affiliate since: 02/18/2022, Power Rank: 99999999 | Read Isibor's 2 other Ask SC answers
Hello Frances,

You have asked a very technical question and requires a technical answer!

According to your question i would suggest you follow these steps below to establish a successful marketing campaign:

1) Set your marketing campaign budget.

How much money you have to spend on your marketing campaign will greatly affect the marketing strategies you choose so you need to set the marketing budget first.

I advise you not to depend on free advertising
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4254 votes
Andrew Anderson, Aff (Arizona, US) Top Author Forum Guru 2/15/2014 2:04 am
Affiliate since: 04/13/2012, Power Rank: 99999999 | Read Andrew's 330 other Ask SC answers
Marketing begins with you not an advertisement.

When planning a marketing campaign you need to look at your number one resource and the one product people will make their choice to join or pass on. That's the human connection. See people join a business opportunity based on trust and comfort. They are more apt to join a program a good friend is in than they are to click through a banner ad and sign up.

At the minimum they will need to hear good things about the program and their
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