In my advertising campaigns, is it better to provide more or less information in my ads and why?

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3097 votes
Earl Winfrey, Aff (South carolina, US) Top Author Forum Guru 12/31/2014 4:15 am
Affiliate since: 11/10/2003, Power Rank: 150 | Read Earl's 98 other Ask SC answers
I would say that less is more because the attention span of the consumer is not as long as it used to be. In this day and age of social media and constant advertising, people will not stay focused long enough to read a detailed description if it is more than 140 characters. Be concise and offer enough details to hook the person and you will see better results. Too much information at one time creates "Analysis paralysis" and that prevents people from making a decision about joining your
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3096 votes
Paul Kline, Aff (Arkansas, US) Top Author Forum Guru 1/1/2015 5:04 pm
Affiliate since: 06/21/2024, Power Rank: 99999999 | Read Paul's 57 other Ask SC answers
Advertising needs to be somewhat informative and more directed to what people are looking for when they turn to the internet to make more money. Keep in mind that people all have that one thing in common. They all want to make money. Your ads need to assure the income opportunity without suggesting they can get rich quick.

Use attention grabbing ad titles.
Some I found online today":
Grab This Opportunity and Don't Let Go!
You're Frustrated Trying To Build A Downline?
Concerned
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3096 votes
, () Top Author Forum Guru 1/2/2015 6:31 pm
Affiliate since: 12/31/1969, Power Rank: 99999999
I think it depends where you place your ads. In your ads you should give just enough information to wet their interest. Always be truthful and you should not put something into the ad that doesn't happened. You have to look carefully at the wording.
Use the hit tracking and if an ad is working reuse it but if it doesn't work maybe do some changing of the ad or where you are running the ad.
If you are using safelists as a rule the ad doesn't work overnight. You might have to run the ad a
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3092 votes
, () Top Author Forum Guru 12/30/2014 11:51 am
Affiliate since: 12/31/1969, Power Rank: 99999999
In my opinion, it's better to provide less informations! People who are looking for a online job are overwhelmed with a bunch of informations via Net and you don't have to charge them more. Otherwise, a quantity of informations don't act on their choice to accept a job. My expierence says that for that you need to use magical words.In my case, I'm mostly non-interested in reading a novels. In other words, be short and clear and results will come!
3072 votes
, () Top Author Forum Guru 1/1/2015 11:34 pm
Affiliate since: 12/31/1969, Power Rank: 99999999
The key is to find the "sweet spot". You need to provide information that is going to cause the viewer of your ad to do what you want - sign up to a newsletter, become an affiliate at SFI, etc... but you can't make it so wordy that they won't take the time to read it. A wall of text is unappealing to people these days - there is so much information online. Time is a valuable resource.
3072 votes
Karl Peterson, Aff (Utah, US) Top Author Forum Guru 1/1/2015 1:41 am
Affiliate since: 01/19/2014, Power Rank: 99999999 | Read Karl's 41 other Ask SC answers
An ad should have just enough information to excite interest and then challenge the reader to take an action. That says that your ad should be short and snappy. There will always be enough time to answer all the questions later. Once they have joined, then you can send them a book if you want, the ad should be short and concise.
3049 votes
Nkwekiti Angelus, Aff (Cameroon) Top Author Forum Guru 12/31/2014 3:23 am
Affiliate since: 12/27/2012, Power Rank: 99999999 | Read Nkwekiti's 13 other Ask SC answers
I think that less information is better. It is not possible for you to provide all the information in your add. what you do is summarize the information and present key points.
when the information is much, some readers may not be able to get the key points of your ad. Some may not even read because the information is much.
Detailed information is required in your ad and readers can the be referred to the website.
3047 votes
Robin Schwinn, Aff (Florida, US) Top Author Forum Guru 12/30/2014 4:10 pm
Affiliate since: 01/24/2014, Power Rank: 99999999 | Read Robin's 23 other Ask SC answers
"In my advertising campaigns, is it better to provide more or less information in my ads and why?"

I believe it is better to include a short action tag asking them a specific question and then asking them to then click a link or button for more information.
If they click it for more information they will be more inclined to inquire more about it. They are making the choice to find out more information about the opportunity.
3044 votes
Kay Byers, Aff (Michigan, US) Top Author Forum Guru 12/30/2014 7:02 pm
Affiliate since: 10/26/2010, Power Rank: 347 | Read Kay's 289 other Ask SC answers
It is better to put enough information in your ad so that your prospect knows that he wants to find out more, but not so much that he thinks he knows it all. Feed his desire, help it grow so that he will react to your ad in the way you want him to react. That means he will want to sign up so he can get all the facts, that he knows he is on the right track.
3041 votes
Aleksander Zamuda, Aff (Slovenia) Top Author Forum Guru 1/1/2015 7:57 am
Affiliate since: 09/11/2014, Power Rank: 99999999
Sometimes is hard to find the right amount of information in your adds that will attract new signups. In general is better to be short and clear. I think for addvertising is the best rule that less is more. You need to give your prospekts just enough informations to keep them interested. It is good to tell them that this is legit business and signin in is for free. Be creative and try to find nice pictures for adding to your adds.
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