In my advertising campaigns, is it better to provide more or less information in my ads and why?

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3183 votes
, () Top Author Forum Guru 1/1/2015 2:49 pm
Affiliate since: 12/31/1969, Power Rank: 99999999
First you have to ask yourself

"What are the most important aspects of creating and promoting a text ad?"

1. It get their attention right away.
2. It is not misleading.
3. It does not bombard them with too many details.

I would say a few sentences should be sufficient. Make it short sweet and to the point. If they have more questions let them message you so you can provide all the details for them. This also helps you market to each person in
...more
3173 votes
Lazar Popov, Aff (Serbia) Top Author Forum Guru 12/31/2014 10:15 am
Affiliate since: 07/05/2024, Power Rank: 99999999 | Read Lazar's 69 other Ask SC answers
SFI is great business opportunity and we should let everyone know about it.Other way you hardly can succeed in this job.It would like that you found a golden mine,but you don't tell anybody about it (and you can't dig all by yourself).


Naturally,when you are talking/communicating with someone about SFI,the prospect(s) want(s) to hear all at once.But,as you will see,in situations like that there may appear some problems.

1. first,you have to be 100% (and even more) ready
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3170 votes
Glenda Fitzpatrick, Aff (Alberta, CA) Top Author Forum Guru 12/31/2014 10:38 am
Affiliate since: 02/10/2014, Power Rank: 99999999 | Read Glenda's 54 other Ask SC answers
When I do my advertising ads I make sure it is
1. Looks professional like a company ad meaning it has to appeal to my eyes first
2. No spelling errors
3. KISS - Keep it Short and Sweet ( too much is a turnoff)
4. Has all the important information there
5. Leave some up to the imagination, let them be curious enough to want to click the ad

Ex...
Work From Home, Be Your Own Boss
For More Details Please Click Here
http://www.sfimg.com

3162 votes
Swaraj Bose, Aff (India) Top Author Forum Guru 12/30/2014 10:52 am
Affiliate since: 12/08/2013, Power Rank: 99999999 | Read Swaraj's 6 other Ask SC answers
Hi Alma,

SFI is an ethical business and deals with ethical practices.

So while advertising about the business, i feel we should be simple and be lucid about the business model.

In doing so you are sure to attract only the interested People in your team rather than increasing the number of non performing team members and wasting your advertisement cost.

So i feel we should provide the maximum details possible about the business model.
3161 votes
Amos Kobia, Aff (Kenya) Top Author Forum Guru 12/30/2014 10:51 am
Affiliate since: 07/11/2020, Power Rank: 99999999 | Read Amos's 9 other Ask SC answers
Hi
In my opinion I think it's better to use a few but catchy words that will leave your target prospect curious and wanting to know more about your add.
when you load to much info in a single ad the target customer may find it cumbersome to read all the details and find sense in it, you know how many people have bad experience in affiliate programs and when you over decorate your add with all this sweet words they may feel it's a trap.
so next time you are making an advert try to exercise
...more
3161 votes
, () Top Author Forum Guru 12/30/2014 11:55 am
Affiliate since: 12/31/1969, Power Rank: 99999999
In my opinion ads should not be too long. Often you are limited as to how many characters that you can place in your ad.

Even ads that allow generous space it is better to present a focused, limited ad that is designed to entice the reader to want to know more.

When you think about, just about any professional ad will leave you wanting more. If the interest is there, the reader will follow you to the gateway to find out the details.
3160 votes
Victoria Hayton, Aff (Ontario, CA) Top Author Forum Guru 1/2/2015 2:07 pm
Affiliate since: 07/07/2014, Power Rank: 99999999 | Read Victoria's 42 other Ask SC answers
Hi Alma,

Personally, I think it is better to have more information. When I do up my ads for social media, online ad sites, etc., I take into account what I want to say and the space I have to say it in. I like to say what I can say to interest the right people and hopefully get the right (and working!) signups.

I have different ads I use (depending on my mood, you know, like a bad hair day) and all of them have what I think SFI offers in a nutshell.

,Adpost ads are
...more
3159 votes
Marta Fernandes, Aff (Zimbabwe) Top Author Forum Guru 12/30/2014 12:10 pm
Affiliate since: 08/28/2012, Power Rank: 239 | Read Marta's 64 other Ask SC answers
In advertising I believe that giving just enough information, to " Wet the appetite " is the way to go. Why am I saying this ?

1 If someone is genuinely interested they will check your site

2 I also believe to much information can be a turn off. Most people read 1 or 2 paragraphs, anything longer, and they go to the next thing

Hope this clarifies my answer
3158 votes
, () Top Author Forum Guru 12/30/2014 12:25 pm
Affiliate since: 12/31/1969, Power Rank: 99999999
I start with thinking what would grab my attention. I would keep it informative without too much information. For instance, a good clear image of what your advertising with a link to it and maybe a sentence or two to really grab there attention. Most people look at ads at the image that is what grabs their attention to "read further". My last ad I used a SFI banner that captured it al in one pick. Then in my text, I would put something like "Earn a steady income at home, its real,
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3157 votes
, () Top Author Forum Guru 12/31/2014 4:39 am
Affiliate since: 12/31/1969, Power Rank: 99999999
Hi Alma,
Good question. It is better to use less but useful information in your advertising campaign or adds.
Use words that will draw the attention of readers of your campaign and that they will be interested to apply to your ad. Use interesting words related to job you do. Once they apply you can latter send them more information. Too much information could easily draw their attention to other campaigns.
Wish you all the best
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