The bottom line is: you don't want to give up on anybody, but you have to make sure you actions are effective.
Sending personal messages to inactive affiliates is almost useless, because they only get into their inbox at SFI. If they do not log in, they don't see those messages. As opposed to sending Team Mail, which goes into their personal e-mail and reminds them about SFI.
Also, try to create some valuable content, something that can inspire them to become more engaged. Nobody wants to receive just promotional e-mails.
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The bottom line is: you don't want to give up on anybody, but you have to make sure you actions are effective.
Sending personal messages to inactive affiliates is almost useless, because they only get into their inbox at SFI. If they do not log in, they don't see those messages. As opposed to sending Team Mail, which goes into their personal e-mail and reminds them about SFI.
Also, try to create some valuable content, something that can inspire them to become more engaged. Nobody wants ...more