While using your SFI mailer is sufficient, you can maintain a separate list of active affiliates by using your own business email. Communication with your down line should always have an objective. You are the team leader so you need to set the expectation for your entire network of active affiliates. No matter how effective your communication method, 50% of your affiliates will not respond or show any concern. This is not a reflection on you but rather a reflection of them.
That said, you should communicate with your down line at least 3 times within a 7 day period but no more than 5. Your active members need your support and direction so 3 emails will do for them. Those that are not as active need to see that you are actively engage in your efforts to help them.
Another reason you want to use your own business mailer is that that html is available as well as basic formatting. Your sfi mailer is just plain text. If you include reference links you must explain that affiliates need to copy and paste the link into their browser. With POP mail, links are automatically blue and clickable. Moreover, their is a certain degree of privacy that your own personal mail affords that using the team mail does not. Every team mail is subject to scrutiny and if sfimg thinks that your message is to 'spammy' they won't approve it and all the work you put into it is lost.
In conclusion, team mail works like a charm for those active affiliates that just need a short reminder of tasks that have not been completed. A more detailed message may be need for those affiliates that are not as savvy with browsers and how they work. By using your how personal email, you can include many reference links and they will all be just point & click. I recommend that you use both. Besides, you can earn 30VPs each week by sending team mail. You can do this with your personal mail plus you do have to maintain that list. So when affiliates fall by the wayside, you have clean your contact list. Overall effectiveness of any message is 50/50.
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While using your SFI mailer is sufficient, you can maintain a separate list of active affiliates by using your own business email. Communication with your down line should always have an objective. You are the team leader so you need to set the expectation for your entire network of active affiliates. No matter how effective your communication method, 50% of your affiliates will not respond or show any concern. This is not a reflection on you but rather a reflection of them.