Promoting TripleClicks to prospective ECAs takes time and patience much like prospecting for PSAs.
First off it is necessary to find or identify a niche market, one that you are familiar with, or have a passion for. Advertising over a broad range is quite difficult, it is better to select an industry that keeps up with with the latest trends, provide a necessity, or offers selections of products or services in demand.
SFI provides an ECA Referral Guide, however everyone will not find or select the same methods even though the guide is where it is suggested to begin. At least become familiar with the do and don't portion, however it is necessary to locate where these markets are.
I have been collecting shopping platforms with many merchants such as Amazon.com, Shopify, and Google Shopping, I also combine social media platforms to communicate with prospective merchants.
I seek out those websites with immediate subscriptions or look for contact forms, and request to be added to the subscription list. Once the subscription is confirmed, reception of products and services arrive in the inbox where these prospects are placed under a "Prospect" label.
As more information on these products and services arrive in the email, sharing what interest me on social media is initiated. This is where more followers and subscribers are likely to exist, and occasionally a seller or merchant will begin communicating and making offers.
This is a very long process. Most merchants want to see if you have the ability to attract customers. They are not excited by mentioning the thousands of SFI Affiliates who have the ability to help. At the present I court at least 25 prospective ECAs.
What I have found with these prospective merchants is the fact that most pitch directly to the advertising Affiliate. Even those we are connected with, these also send out direct messages, so it is likely a prospective ECA will want to see a demonstration of your abilities to perform.
One of my prospects asked me this; "Can you sell product?"
Another signed up, but sent me ads and literature about their products, wanting to see if I had the ability to sell individually. These two instances changed my outlook completely.
Yes, we have gateway links to share, however we don't want to become link slingers either. This is where I changed my marketing strategy. I found Twitter and Pinterest to be the most responsive social media platforms to practice this strategy. Still in the learning stages it has been noted these environments produce more sharing of tweets, pins, and even boards in some instances.
Creating a buzz is not easy. Many think this is free advertising, but it is also a method that leads to an opportunity to gather more leads. (no pun intended)
These leads are also collected and filed in my email. Those merchants which are in communication with me are then entered into a file under a different email label. (active label)
Most marketing is accomplished online. It was decided years ago to focus more toward online marketing as I began selling door to door at a very young age and find this to be very awkward in some instances. Online offers more possibilities for targeting purposes.
Keeping focus on creating a buzz, it is found from experiences the initiation and developing a sharing environment is much more convenient for me.
This information may be confusing for some, however the question specified how are you promoting TripleClicks to prospective ECAs.
Great question!
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Promoting TripleClicks to prospective ECAs takes time and patience much like prospecting for PSAs.
First off it is necessary to find or identify a niche market, one that you are familiar with, or have a passion for. Advertising over a broad range is quite difficult, it is better to select an industry that keeps up with with the latest trends, provide a necessity, or offers selections of products or services in demand.
SFI provides an ECA Referral Guide, however everyone will
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