I do not know if the following will assist but here it goes...
When I answer the phone and the telemarketer on the other end starts reading robotically from his/her script, the urge to say 'no thanks' and hang up the phone is almost irresistible. Few things will turn me off faster than hearing a salesperson recite from a phone script. But that doesn't mean that using a script cant not be an effective tool for you to use to promote SFI to others by way of the phone.
\I believe phone scripts fail to reach me as a prospect because they are written like sales literature. Those smooth, polished, convincing phrases work in a brochure or even an email, but spoken out loud they will stilted and artificial – or worse, slick and 'sales-y.' Phone scripts should sound like you do when you talk casually.
So in response to your own question, I think you may want to consider your personal experience of what worked and did not work and ask others too. Duplicate the strategies that you have heard from a phone recruitment done towards you or others that seem to be successful and feels naturally occurring to draw your listener towards you and not away - like hanging up.
I would suggest keeping a pen handy when you call so that you can jot down any new objections you encounter along with your response. So you may then review the response at a later time to prepare a script or comment to respond better for the next time.
Phone scripts will get stale eventually so like new marketing roll-outs you'll want to come up with new and more effective ways to grab the listener's interest. Or a colleague might lend you her calling script, with some powerful language that you want to use yourself - the power of duplication at it's best.. Be sure that you'll modify your benefits phrases to match the new product details that roll out of our TripleClicks store or from SFI. The best way to decide which changes to keep and which to discard is to try them out. When you have a significant change you're considering for your script, use the new wording on 25 calls... then switch to the old script and make 25 more calls. If the new version gets you more results than the old version during this test, you should keep the change.
Happy Scripting during the Holiday Season.
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I do not know if the following will assist but here it goes...
When I answer the phone and the telemarketer on the other end starts reading robotically from his/her script, the urge to say 'no thanks' and hang up the phone is almost irresistible. Few things will turn me off faster than hearing a salesperson recite from a phone script. But that doesn't mean that using a script cant not be an effective tool for you to use to promote SFI to others by way of the phone.
\I believe
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