An effective way to define drip marketing is by giving you examples on how you can best utilize it in building your SFI business. You’ll get a clear understanding of it on how effective and excellent tool in building your SFI business. Drip marketing programs can be customized and tailored to an infinite number of different uses.
One of the most important components of building your SFI business is sponsoring new affiliates. Before you can be sponsor to new affiliates, you need to generate your targeted leads. And to keep your SFI business growing, you’ll need to keep generating leads and convert them into sign-ups.
How can you best utilize drip marketing in your leads generation?
- Your prospects don’t just sign up overnight; they require marketing over time as they educate themselves and build trust with what you’re offering. Lead nurturing helps marketers communicate consistently with prospects. This is where drip marketing comes into play for effective lead nurturing:
1. Your prospects need more information before signing up.
2. Your prospects might need several days before deciding to sign-up.
3. Your prospects will sign up when they have enough information to understand if your SFI business opportunity offers solution to their problems.
- A visitor to your website/blog becomes a lead when he/she has shown an intention to sign up. This could be done in different ways; he/she becomes a lead when he/she does one of the following:
1. Fill up a form with name, email ID and/or phone number
2. Call your business phone number or
3. Send an email enquiry about your SFI business opportunity
The contact information of a prospect is a ‘lead’ for a marketer. Potential prospects give an explicit permission to be contacted by doing one of the above actions.
It is called a ‘lead’ because this contact information of a prospect can ‘culminate or result in a conversion – a sign up!’
At this stage, the prospect is only a cold lead. If you are good at lead generation but not at lead nurturing, you are going to attract a lot of leads – but conversion to sign ups will not happen.
You have to nurture cold leads with constant communication. The communication should contain the information that will help them decide to sign up.
When a cold lead learns enough about your SFI business opportunity and its compensation and benefits, he/she could be ready to sign up and he/she becomes a warm lead. When lead nurturing is done right, many warm leads will decide to sign up becoming new affiliates.
Without proper lead nurturing, you will not stay in the top of your prospect’s mind. The lead will never sign up or continue looking for another business opportunity that offers solution to his/her problems, or he/she may sign up to your competitor who nurtured him/her better. Improper nurturing or lack of lead nurturing can lead to many lost sign ups.
Other important uses of drip marketing that relate to building your SFI business are:
- Weekly Tips
You can run a series of topics one at a time for your downline to widen their knowledge base and help them in growing their SFI business. Share your experience and tips. Make them creative and entertaining. Just think about what your downline ask all the time and automate the entire process with emails.
- Support for your team members
Create a series of timed emails to support your team members. Take a look at SFI Support FAQ lists and turn that into a sequence of emails that help answer the most common questions from your team members. This series of emails could also be a follow up to a question asked by one of your team members.
If you’re generating leads for your SFI business drip marketing could be one of the most excellent tools to automate the tedious process of nurturing your leads to sign-up ready state. Lead nurturing helps marketers to communicate consistently with their prospects. By employing drip marketing to nurture your leads you’re ensuring a steady supply of targeted leads for growing your SFI business.
It takes from a few weeks to a few months to realise higher conversions and user engagement from a properly designed drip campaign.
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