Did they work hard enough, and if not, where were their efforts lacking? You can have a look at their VP Ledger and take them through the things they have been missing.
If they want to stay in the competition they can do so by becoming Bronze Team Leader within 60 days of joining SFI. If they want to do this they will need to invest some money. If they haven't already set up a standing order encourage them to do so and advise them of the benefits.