Actually, there are different reasons why affiliates are inactive in SFI; lack of understanding of the system, lack of time, lack of money to invest, lack of support, language difficulties among others. It is therefore often difficult to understand the exact reason why a particular team member is inactive (unless you are informed) and there is no silver bullet to resolve these problems, but you may adopt the following messages:
1. Ensure you initial messages reveal the exact nature of this business; not a get-rich-quick-scheme, purchasing and investment decision are their discretions and the importance or benefits of logging in regularly.
2. Let them be aware of the benefits of keeping pace with the E365 competition in order to encourage them to be more active, by emphasising that inactivity may result to been eliminated.
3. Encourage them to place advertisements on a regular basis for PSAs, PRMs, and ECAs. Let them be aware that the more ads they place, the more chances of success, to keep them regularly engaged.
4. Tell them the importance of sponsoring and duplication, that if they are inactive they may forfeit their commissions, forfeit their CSAs if they have any, their team may become 'sheep without shepherds'. Let them know that inactivity may beget inactivity, so their team members may have no reasons to be motivated to become active.
5. Commit them by highlighting team contests in your messages and discuss the consequences of missing out on prizes that may be won. You may include that some of these contests have to do with minimum login periods or times.
6. Introduce them to areas of fun like EZ games, especially highlighting the free ones to attract them to the games and tell them how they can convert these fun games into real business opportunity like generating signups and earning commissions.
7. You may also attract commitment by sending messages of the possibility of reassigning some team members to them if they demonstrate dedication and understanding of this business by regularly logging in, doing some work and learning something new.
8. Send messages regarding news, updates and policy changes that are in their favour. Inform them that SFI is always getting better and there have been very positive improvements and increased benefits since they last logged in and that they should become more dedicated in order to benefit from the changes and new opportunities.
9. Include testimonials of successful affiliates, especially those who were once inactive. If you can micro target your messages then you may include testimonials of affiliates from the same cultural and geographical background.
10. Inform them that SFI is presently contemplating the introduction of other languages in forums specially created for affiliates from the same cultural, geographic and language background. Let them know that the benefit of this is to allow for the free flow of information and assistance between affiliates of the same kind, so they should take advantage by registering and participating in such forum.
To conclude, please you need to realise that no matter how well you craft your message, some will still remain inactive, so at a point you need to separate the 'wheat' from the 'chaff'.
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Actually, there are different reasons why affiliates are inactive in SFI; lack of understanding of the system, lack of time, lack of money to invest, lack of support, language difficulties among others. It is therefore often difficult to understand the exact reason why a particular team member is inactive (unless you are informed) and there is no silver bullet to resolve these problems, but you may adopt the following messages:
1. Ensure you initial messages reveal the exact nature of
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