When you own a domain you have a wed address that is owned by and registered to you. You own a piece or real estate on the internet.
With your own domain you can build and own a website and do business online You can make money by monetizing the web pages.
Owning the domain gives you control of the website and its pages, so you can choose what to do with your website and what ads to display
The main advantage is owning a website. With one's own website he/she can:
1-Place SFI and Trplecliks banners and ads
2-Use it to brand him/herself
3-Customize it the way you want
4-Sell Tripleclicks products or services
A website is ideal for niche marketing, social media marketing, sharing pages and contents to social media.