Is cold calling, using a local telephone directory, a good method for attracting new PSAs?

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4640 votes
Raymond Weber, Aff (British columbia, CA) Top Author Forum Guru 2/24/2015 12:20 am
Affiliate since: 03/04/2013, Power Rank: 99999999 | Read Raymond's 64 other Ask SC answers
No no no no no... and another no for good measure.

Think back to the last time you had a telemarketer interrupt your dinner or wake you up. When you didn't recognize the number, did you even answer the call? And if so, were you kind and courteous, or were you brash, abrupt and short-tempered?

In today's world, many would view cold-calling as offline spam. When you cold-call a prospect, you are doing so without their permission as they did not specifically request to be called
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