Personally, I think the less said the better. Just give them a brief introduction to SFI and if they look really interested give them a SFI in a nutshell picture...meaning tell them about SFI and how it is the Umbrella that TC, Zebra Games, PriceBenders, Wave3, Music and the ECA Program fall under. Just enough information to whet their curiosity and then let them find out more for themselves. SFI is so full of information and learning just let them loose with it. :)