Is it better to provide prospects with only a brief overview of what SFI is about...or more lengthly, detailed information?

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Sule Yesufu, Aff (Nigeria) Top Author Forum Guru 2/8/2015 6:15 am
Affiliate since: 01/14/2013, Power Rank: 99999999 | Read Sule's 287 other Ask SC answers
I believe it is much better to provide prospects only a brief overview of what SFI is about. That is probably why SFI provides “SFI Basics” to complement the details in the LaunchPad lessons. All you want is attention and a brief overview is enough for you to get it.

Your first encounter with a prospect is only rewarding if you manage to “arouse” their interest. That is exactly what a brief overview of SFI allows you to do. Once their interest is sufficiently aroused, you can proceed
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