I send welcome e-cards and then a welcome letter using their names. If you find information on their profiles that you can use - like the language they speak and so on - use it.
Unfortunately a lot of times they sign up but do not complete anything on their profiles that you can use - in such a case you send a standard letter using their name. Your Welcome letter must tell it all - the message should be - you are important to me - and using their name sends that message.
I send welcome e-cards and then a welcome letter using their names. If you find information on their profiles that you can use - like the language they speak and so on - use it.
Unfortunately a lot of times they sign up but do not complete anything on their profiles that you can use - in such a case you send a standard letter using their name. Your Welcome letter must tell it all - the message should be - you are important to me - and using their name sends that message.