Is it worthwhile to create individual, personalized welcome letters to new PSAs using information from their Affiliate Profile?

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Williams Ford, Aff (Georgia, US) Top Author Forum Guru 2/7/2015 8:58 am
Affiliate since: 07/02/2024, Power Rank: 99999999 | Read Williams's 638 other Ask SC answers
I say yes it is advantageous to create personalized welcome letters. But a generic one will do at first. The reason is that you don't need to waste your time barking up the wrong tree. Give them some time to get adjusted to SFI. Monitor their daily activity. Someone that logs in sporadically has a higher likelihood of dropping out than someone who is consistently adding points. Be available to ask questions but let them work at a pace that they are comfortable with.

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