Although, SFI provides drafts of welcome letters, which you can send to both new PSAs and CSAs, there is nothing wrong in writing your own personalised letters, as that is indeed a creative idea. However, for a team leader who is receiving scores or hundreds of new sign ups on a daily basis, this maybe a huge load to carry, for he or she will have to spend hours addressing each individual based on their profile. I think, in such a case, it would be wise to create a standard welcome letter, which you can easily address to anyone regardless of his or her profile. When the affiliates become active, they will often also become inquisitive and this will provide a platform for a one to one interaction based on their queries. SFI statistics show that only a fraction of new sign ups actually become active and on this basis you do not want to spend a lot of time welcoming each one based on their profile as that chance would come later when you know them well. Time is as much an investment as is money and therefore the time you save from this can be spent on even more advertising.
Good luck.
Although, SFI provides drafts of welcome letters, which you can send to both new PSAs and CSAs, there is nothing wrong in writing your own personalised letters, as that is indeed a creative idea. However, for a team leader who is receiving scores or hundreds of new sign ups on a daily basis, this maybe a huge load to carry, for he or she will have to spend hours addressing each individual based on their profile. I think, in such a case, it would be wise to create a standard welcome letter, which ...more
