Is it worthwhile to create individual, personalized welcome letters to new PSAs using information from their Affiliate Profile?

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4008 votes
George McBride, Aff (Thailand) Top Author Forum Guru 2/7/2015 12:32 am
Affiliate since: 09/26/2012, Power Rank: 330 | Read George's 87 other Ask SC answers
I believe it is very worthwhile, yes.

Building trust is essential in this business. Identifying with your affiliate in some way helps to begin the construction of that trust.

The first thing is to demonstrate that this communique is unique and specific. Mentioning something about them, or that they said in their Affiliate profile is helpful to demonstrate that the email is specifically for them.

But I think identification is of the greatest importance. I travel a
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