There are many benefits that can be listed. Few of the prominent ones that are of real use to SFI members are:
1. Valuable VP.
2. MRP that can be redeemed against TC products.
3. Different products that can provide growth momentum to affiliates.
4. Member listing allows you to get rid of your old stuff.
Although, there may be more but these are enough to convince prospects if they realize the strength of these.