Creating an SFI co-op is probably the easier of the two, and it provides the most straightforward pay-off: you collect money, funnel it into some method of arranging traffic, and that results in a certain level of sign-ups for you and your team. Note that this doesn't assure any activity on the visitors' part, nor does it give them any idea of what to expect in itself.
Blogging about SFI, by contrast, is more time-intensive: you have to post consistently and with quality of a level that will attract readers, although again, you can funnel traffic to your blog in any number of ways. It may, by comparison, result in less traffic and fewer sign-ups, but there is an additional value here--each of your posts will develop a knowledge base both for your readers and for *you* to revisit. It tracks your own growth as an SFI affiliate yourself, and this can help you continue to improve, and you can use it as a training tool for those who sign up as your PSAs as well.
With each, over time, you can track inbound traffic and effectiveness, but in the end, they both do the same thing--they help encourage the growth and training of your team of affiliates. Keep in mind, one requires a budget and money management skills and the other requires communication and time-management skills. If you have the skills to do both, do both. If you can only do one, though, decide which you want to spend more of: money or time.
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Creating an SFI co-op is probably the easier of the two, and it provides the most straightforward pay-off: you collect money, funnel it into some method of arranging traffic, and that results in a certain level of sign-ups for you and your team. Note that this doesn't assure any activity on the visitors' part, nor does it give them any idea of what to expect in itself.
Blogging about SFI, by contrast, is more time-intensive: you have to post consistently and with quality of a level
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