Creating my own SFI co-op...or starting a blog about SFI...which will provide the most value?

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6097 votes
Andrew Anderson, Aff (Arizona, US) Top Author Forum Guru 12/25/2014 11:44 pm
Affiliate since: 04/13/2012, Power Rank: 99999999 | Read Andrew's 330 other Ask SC answers
Staring a Co-Op means you are on the line to generate a number of referrals every month to keep the participants interested.

To do this you need not only a Advertising Budget for things like PSA To Go and S-Builder positions but also a long term marketing plan like Article Marketing, Blogging, and Social Media. You don't want to have to continue to pour in what you make to keep pace with the growth of your co-op, so building web properties that do the recruiting and training for you is
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5979 votes
Sule Yesufu, Aff (Nigeria) Top Author Forum Guru 12/18/2014 7:37 am
Affiliate since: 01/14/2013, Power Rank: 99999999 | Read Sule's 287 other Ask SC answers
Creating your own SFI co-op and starting a blog are both very useful to your SFI business but in separate ways. While your own co-op helps more to maintain your team and your business, a blog brings more exposure, traffic and leads to the business.

Specifically, your co-op adds value to your business by:
1. Creating an atmosphere for group efforts for individual benefits.
2. Helping weaker group members to tag along with substantial benefits.
3. Helping to keep all team
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5978 votes
Wayne Mann, Aff (Pennsylvania, US) Top Author Forum Guru 12/24/2014 3:13 pm
Affiliate since: 11/27/2014, Power Rank: 99999999 | Read Wayne's 2 other Ask SC answers
Both can be valuable tools in their own way. It is hard to say that one is better than the other. It really depends on what your talents are and how much time you want to spend. Both will vary on expense, and neither can offer "guaranteed" results.
If you don't have a lot of time, or are not very good at writing content, a co-op is the way to go. If you don't already have an idea of what types of advertising work best for you, you should spend some time investigating. The goal
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5879 votes
Mar Fajardo, Aff (Ontario, CA) Top Author Forum Guru 12/19/2014 4:31 pm
Affiliate since: 05/03/2002, Power Rank: 435 | Read Mar's 582 other Ask SC answers
Creating your own SFI co-op and starting a blog about SFI are two different methods to help you grow your SFI business. Before you decide which one to focus on between the two or decide to do both, you need to be clear how each method contribute in positioning your business in the market and boost your revenue.

Creating your own SFI Co-op:

When it comes to getting the most for your advertising dollar, co-operative advertising can be your most powerful, revenue-generating opportunity.
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5849 votes
Tom and Diana Woodrow, Aff (Nevada, US) Top Author Forum Guru 12/26/2014 4:25 pm
Affiliate since: 03/31/2013, Power Rank: 99999999 | Read Tom and Diana's 69 other Ask SC answers
A SFI blog and a co-op are mutually exclusive. They can work together in a synergistic fashion to help grow your business.

The blog can, over time, attract new affiliates to your business and it is a great way to disseminate information to your growing team about any contests, rewards or incentive programs for the “movers” on your team.

The Co-op, however, could easily be one of those incentive programs of which I just spoke. After a PSA performs certain functions or attains
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5843 votes
Olawale Onabajo, Aff (Nigeria) Top Author Forum Guru 12/18/2014 10:52 am
Affiliate since: 06/27/2014, Power Rank: 99999999 | Read Olawale's 109 other Ask SC answers
Hi Mary, both SFI co-op and your personal blog are important contributors in this business.
While getting a blog is free, maintaining the blog requires your input and commitment.
Equally, creating a co-op may be free, but you must get S-Builder to get value from it.
Honestly if money is not an issue, the advantages of co-op over blog is as follows:

1. Reduce advertising cost for your business by involving your team members.
2. You spend time setting up and maintaining
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5838 votes
Osaro Odiase, Aff (Ireland) Top Author Forum Guru 12/21/2014 8:43 am
Affiliate since: 08/29/2023, Power Rank: 99999999 | Read Osaro's 206 other Ask SC answers
I think both are very different in purpose and function and it is like comparing apples and oranges, but one may support the other.

The main function of your SFI co-op is for the distribution of signups to participants of the co-op, who are also your PSAs, while the purpose is for team building.

On the other hand, the main function of a blog is to create awareness either for yourself or your business, so you are either publishing your business as in your case or publishing your
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5836 votes
Keith Dyer, Aff (Ohio, US) Top Author Forum Guru 12/20/2014 7:55 pm
Affiliate since: 09/26/2014, Power Rank: 401 | Read Keith's 2 other Ask SC answers
This is a good question. Both methods are valuable for gaining more sign-ups and therefore both should be employed in building your business. However, the question is: "...which will provide the MOST value." In order to answer this question properly, we must define what is meant by value. The value of something is its relative worth, importance, or usefulness. The fact is that a co-op offers one kind of worth where a blog offers another.

In a co-op you are joining forces with
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5816 votes
Philippus Van Zyl, Aff (South Africa) Top Author Forum Guru 12/26/2014 5:22 pm
Affiliate since: 02/16/2014, Power Rank: 99999999 | Read Philippus's 100 other Ask SC answers
The advantages of forming an advertising co-op come in the form of savings on advertising costs for everyone involved in the co-op, because of sharing the costs or by having more resources available for advertising. Mr Gery Carstens also stresses the importance of advertising co-ops. We however have to differentiate between SBuilder Co-op of SFI and your own SFI advertising co-op.Some of the authors could not differentiate between the two.

Participation in SFI’s SBuilder Co-op will
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5815 votes
Manohar Lal, Aff (India) Top Author Forum Guru 12/20/2014 11:07 pm
Affiliate since: 12/18/2011, Power Rank: 99999999 | Read Manohar's 240 other Ask SC answers
Dear Mary
Creating your own SFI Co-op and starting a blog about SFI are two different things and they have different advantages/disadvantages and have provide different values.

1. Creating your SFI Co-op:

You can and must start your own SFI Co-op, but it will be meant for the members of your own SFI team where you can all pool your efforts/money/resources to attract new affiliates from all over the world and distribute among yourself depending upon who has contributed how
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