When we receive notification of a new PSA, almost without exception the notification says their primary language is English. This is totally false in many cases as possibly more than 50% of PSAs have a primary language that is not English. I often get responses, from PSAs who were notified to me that they had English as their primary language, in a language other than English. When translated these responses invariably say something along the lines of 'What are you on about? Please speak Spanish, Portuguese, Italian, Hindi, Arabic etc.
I think SFI should vet its applications more thoroughly, so that if an application comes in from a non-English speaking country, even if the application is completed in English, that it is assumed that the primary language of the country of the applicant is the primary language of the applicant.
I think that the main reason why more PSAs are not active is because we try to communicate with them in a language that is not their primary language. In my team of over 700 PSAs, the only ones who have been active really have English as their primary language, because they come from USA, Canada, UK, Australia, New Zealand, Ireland and South Africa. Many Indians only have a smattering of English and the same for Filipinos.
I get all my PSAs from SFI, not from personal contact or external advertising. Why can't SFI match up better, the PSA's they allocate to sponsors and co-sponsors who come from the same country or really have the same primary language.
In summary I believe that language is the biggest factor in why more PSAs do not become active.
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When we receive notification of a new PSA, almost without exception the notification says their primary language is English. This is totally false in many cases as possibly more than 50% of PSAs have a primary language that is not English. I often get responses, from PSAs who were notified to me that they had English as their primary language, in a language other than English. When translated these responses invariably say something along the lines of 'What are you on about? Please speak Spanish,
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