"Is it worth it to keep sending supportive emails to PSAs and CSAs who have 0 VP and been inactive for weeks or months?"
I sure do think it is! Aside from SFI, let’s say you have a brick and mortar store and you send a coupon to the surrounding neighborhood oh… every other month. Something will come up one day and one will say oh! I need an (XXXX), I know I have a coupon for that place! I think if you stay persistent and keep emailing them and even forgetting about them while doing it. You may just say something one day that they NEED to hear, have something they WANT to see, something they WANT to do! One never knows!
I have received a lot of clients for my service business by doing this and it works. If they are constantly (but no spam) seeing your name and business name in their email box and you always have some fun, catchy tag line to make them intrigued offering some education or have something they want and need they will look at it eventually and either come back and be active or unjoin themselves.
They will also see the passion for what you do. :)
That is my spin on that topic. Make it fun! Have fun!
"Is it worth it to keep sending supportive emails to PSAs and CSAs who have 0 VP and been inactive for weeks or months?"
I sure do think it is! Aside from SFI, let’s say you have a brick and mortar store and you send a coupon to the surrounding neighborhood oh… every other month. Something will come up one day and one will say oh! I need an (XXXX), I know I have a coupon for that place! I think if you stay persistent and keep emailing them and even forgetting about them while ...more