I do not want to give you the links, I do not want to push for something that you do not want.
I'll just tell you, be honest with people, tell them business opportunities, but honestly, relax, imagine talking to his closest people. Results will follow. Who asks for a job, he will do, he just needs to explain the benefits of becoming a contributor SFI. This is a market like any other, only that this is online.
Online is our future! I hope I've helped.
Good luck!
