For me the newsletter serves two purposes
1. The first purpose, not necessarily in that order, is to keep connected with your team and encourage them along. With this in mind I generally chat and acknowledge good works that have been done and give them some general tips that are applicable to most of them, using examples where possible. I talk about current events within SFI, new developments, news etc.. The focus is to encourage them and try and get them excited about their work and to get them to see how great SFI is.
2. The second purpose is to give them training. I think this is the part that you are most interested in.
There are numerous areas where you can focus on for training and I list some of them here:
- SFI Basics. Take one at a time and enlarge on it explaining it a bit more. One item per newsletter and run these in series.
- SFI Rules Of Success. The same as per the SFI Basics. These definitely need to be run in a series.
- Income Streams
- SFI Ranks
- Marketing. This is a huge area and you can break it down to marketing online and marketing offline. Take say marketing offline and again break it down again to small areas such as – warm markets – leaflets – newspapers – areas to target etc.. Do the same with online marketing – Email, social networks, classifieds, traffic exchange etc.. I find that most of my affiliates have no or little experience in this area and have limited funds to invest so I focus on this area - the 'science' of advertising - setting up campaigns -Free and paid advertising - etc
- Sponsorship. The material in SFI ‘ How to be an awesome sponsor’ is great.
- Communication. This is linked with sponsorship but is such an important one that I emphasize it.
- TripleClicks store. Promoting it. Cover current trends on the web, popular items people are purchasing online etc..
- Daily Grand
- Fast-Track and many others
If you are really stuck for ideas go to PSA Mailer and click on the blue ‘Need Some Ideas’ box https://www.sfimg.com/PopUp/sampleMessages There are hundres of samples here.
Keep your newsletters brief, friendly and exciting. You want your team to read and find them useful. Use everyday language.
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For me the newsletter serves two purposes
1. The first purpose, not necessarily in that order, is to keep connected with your team and encourage them along. With this in mind I generally chat and acknowledge good works that have been done and give them some general tips that are applicable to most of them, using examples where possible. I talk about current events within SFI, new developments, news etc.. The focus is to encourage them and try and get them excited about their work and to
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