My answer to this is YES. This is the opportunity to introduce them the benefits of going online and using the internet.
You can encourage them by explaining the following benefits of going online with SFI/TripleClicks:
1. Free online store to list their products with minimal 15% commision to SFI.
2. Exposure to country wide customers instead of limited physical location, that boost increase in sales volume.
3. Potential expansion to global market.