For a fairly new ECA, my recommendation will be to limit shipping to your region pending when you will be familiar with the different rates to different zones and regions.
Besides, limiting shipping to your region will also mean that you will have to work hard within the region by marketing and creating awareness on TripleClicks. You have to make people within your region cultivate the habit of doing their shopping online and with TripleClicks rather that conventional shops.
This may help you enlist as many as possible in your region on SFI as PSAs which will equally generate VersaPoints and matching VersaPoints. That will mean killing several birds with one stone.
For a fairly new ECA, my recommendation will be to limit shipping to your region pending when you will be familiar with the different rates to different zones and regions.
Besides, limiting shipping to your region will also mean that you will have to work hard within the region by marketing and creating awareness on TripleClicks. You have to make people within your region cultivate the habit of doing their shopping online and with TripleClicks rather that conventional shops.