It is my thinking that if someone joins SFI thinking it's a job opportunity rather than a business opportunity, maybe we should look at the wording of our ads or what we say to someone in person.
If we use the ads provided by SFI under "Marketing Aids" there should be no doubt that this is not an employer looking for employees.
My suggestion is, be very clear in the beginning and you likely will not have anyone who thinks they are applying for a JOB.