The best way to convince new affiliates of the importance of logging in at the Affiliate Center everyday is by explaining to them the fundamentals of SFI. Help them understand the basics fully, so they will know where to start.
Or how about telling them your own experiences about SFI with your Affiliates. People will want actions and not some theory. So explain to them the essentials of SFI and give your own practical experiences. That would convince them.