After reading all the answers to your question. I can only say that either one of those two demographics are the better. It depends on who you can communicate better with. Which section do you fit into, because you can word your adverts according to your own needs.
You, of course, cannot use the same advert for both and they are on opposite ends of the timeline. The retirees are looking for something to do and maybe subsidize their pension income. The homemakers on the other hand are looking for a home based business so that they can be flexible and raise their family accordingly.
Three different adverts will work for the demographics you are targeting. One for homemakers, one for retired persons an of course don't forget about the middle section, that is the 3rd advert.
After reading all the answers to your question. I can only say that either one of those two demographics are the better. It depends on who you can communicate better with. Which section do you fit into, because you can word your adverts according to your own needs.
You, of course, cannot use the same advert for both and they are on opposite ends of the timeline. The retirees are looking for something to do and maybe subsidize their pension income. The homemakers on the other hand are looking ...more