Who is the better demographic to target in my ads? Retired persons...or homemakers?

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Adrian Pennie, Aff (New york, US) Top Author Forum Guru 6/18/2014 2:08 pm
Affiliate since: 05/17/2014, Power Rank: 99999999 | Read Adrian's 9 other Ask SC answers
As you take a look at this question, I can tell that your are thinking of persons who have the time on their hands. Both are great targets groups.
A person who is retired tend to look for a daily purpose to continue some sort of activity. This keeps them from being bored and at the same time, keeps their thought process active. Most retirees need a second source of income, so this is a great venture for them.
On the other hand, most homemaker feels that if they have their own source of
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