What keywords should I avoid when setting up advertisements on search engines?

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Andrew Anderson, Aff (Arizona, US) Top Author Forum Guru 6/8/2014 2:26 am
Affiliate since: 04/13/2012, Power Rank: 99999999 | Read Andrew's 330 other Ask SC answers
Avoid Generic terms that are used across multiple niche markets.

Avoid Industry Jargon, a prospect may not know what network marketing is for example or MLM.

Avoid search terms that don't directly describe the information of the page you are sending the person to.

Avoid high competition Keywords unless you have a plan in place to convert these high cost visitors into leads and sales for years to come.

Know your competition. See what they are targeting and
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