What keywords should I avoid when setting up advertisements on search engines?

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5316 votes
Andrew Anderson, Aff (Arizona, US) Top Author Forum Guru 6/8/2014 2:26 am
Affiliate since: 04/13/2012, Power Rank: 99999999 | Read Andrew's 330 other Ask SC answers
Avoid Generic terms that are used across multiple niche markets.

Avoid Industry Jargon, a prospect may not know what network marketing is for example or MLM.

Avoid search terms that don't directly describe the information of the page you are sending the person to.

Avoid high competition Keywords unless you have a plan in place to convert these high cost visitors into leads and sales for years to come.

Know your competition. See what they are targeting and
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5281 votes
Mar Fajardo, Aff (Ontario, CA) Top Author Forum Guru 6/7/2014 10:40 pm
Affiliate since: 05/03/2002, Power Rank: 433 | Read Mar's 582 other Ask SC answers
Harnessing the power of keywords can help you reach your audience and increase your exposure, but it can also have a backlash.

What keywords to avoid when setting up your ads on search engines?

- Using keyword that leads to keyword stuffing. This occurs when you install repeating keyword phrases in a webpage. If the search engine detects keyword stuffing, it will consequently forfeit the page rank because these pages often lack useful content and create a poor user experience.
Example:
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5246 votes
Bryan Hammond, Aff (Washington, US) Top Author Forum Guru 6/7/2014 4:15 am
Affiliate since: 02/04/2013, Power Rank: 99999999 | Read Bryan's 47 other Ask SC answers
There are two types of keywords I try to avoid when researching keywords.
Stay away from keywords with high competition. It makes sense to go after the most popular keywords, but they will be the hardest to get results from or cost you the most amount of money. Try to find keywords which have medium to low competition.

Stay away from keywords with low monthly search average. If you target a keyword that only gets 10 searches a month, it's not going to do much for your business. They
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5232 votes
GT Bulmer, Aff (Alberta, CA) Top Author Forum Guru 6/8/2014 12:21 am
Affiliate since: 09/25/2012, Power Rank: 152 | Read GT's 63 other Ask SC answers
Hello, Malak:

The one keyword that I recommend you avoid is "job". I see some SFI affiliates advertising or promoting the SFI opportunity as a job, but it is not a job. It is a sales and marketing opportunity.

We are independent affiliates for SFI and our income depends on our success at generating sales and at recruiting and training others to generate sales.

The word "job" suggests that you are hired by the company and are paid by the company
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5212 votes
, () Top Author Forum Guru 6/6/2014 2:35 pm
Affiliate since: 12/31/1969, Power Rank: 99999999
Hi, Malak!

Your question is timely as it gives us a wake up call and helps us realize the impact of words used to attract to SFI prospects and potential affiliates.

There are two ways to answer your question.

(a) give you a list of keywords to avoid. But such a list will never be exhaustive, as there may be others words that may have the same negative effects. Further that list would be too long to be meaningful;

(b)it may be much more effective to identify
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5182 votes
Anup Kumar Nag, Aff (India) Top Author Forum Guru 6/7/2014 3:39 pm
Affiliate since: 01/06/2012, Power Rank: 415 | Read Anup Kumar's 203 other Ask SC answers
To answering this question I am highlighting at first what keywords should we use for advertise our SFI business in search engines. The keywords should be very common like

Grow a Second Income

Work from home/Home Job

Earn money comfortably from home

Earn online without investment

Set up an online business to earn money from home

Set up a Constructive Online Business to Earn Money

Assure your Present/Second/Future &
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5156 votes
Petar Reljic, Aff (Slovenia) Top Author Forum Guru 6/8/2014 2:53 am
Affiliate since: 03/18/2014, Power Rank: 99999999 | Read Petar's 2 other Ask SC answers
There are following concepts related to Keywords which helps in optimizing keywords on a web page.

Keyword Frequency:

This is calculated as how often does a keyword appear in a site's title or description. You don't want to go overboard with frequency, however, since on some engines if you repeat a word too many times, you'll be penalized for "spamming" or keyword stuffing.

In general though, repeat your keyword in the document as many times as you can get
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5146 votes
, () Top Author Forum Guru 6/12/2014 12:41 am
Affiliate since: 12/31/1969, Power Rank: 99999999
Hello

The best keywords are 2 to 4 word phrases that accurately describe what you have to offer to your customers.

- Avoid Single-Word Terms:
Single word terms are usually a poor choice for optimizing. That's because they're too broad, and they're too competitive. Most SEO's won't touch single word terms for this reason. Two and three word phrases are not only easier to rank for, they send you much higher quality traffic.

- Avoid terms that are too broad and
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5139 votes
Ljupco Cvetkovski, Aff (Macedonia) Top Author Forum Guru 6/6/2014 4:01 pm
Affiliate since: 04/14/2014, Power Rank: 99999999 | Read Ljupco's 5 other Ask SC answers
Hello Malak
Generally it is most important to think like a searcher. When we're searching for something ourselves, most of us know that one-word searches aren't very useful for getting the results we want. Also misspellings, odd spacing, and product feature-specific variations should be considered. The best keywords are 2- to 4-word phrases that accurately describe what you offer using everyday language that searchers are likely to type in, and which aren't so competitive. Excellent tool is
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5135 votes
Randy Ildefonso, Aff (Saudi Arabia) Top Author Forum Guru 6/7/2014 1:41 pm
Affiliate since: 10/10/2012, Power Rank: 99999999 | Read Randy's 29 other Ask SC answers
Words that unfamiliar and infrequently use in the Web are not advisable to used in setting up advertisements on search engines.

Avoid using words that are ambiguous, colloquial, indifferent, and hard to understand.

If you want your advertisement to be one of the top searchable on search engines, use the words which are easy, simple, clear, popular, famous or trending words in online business.

Here are some most popular and trending keywords in search engines:
1. Online
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