If you want to stand out from the crowd you should become a winner!
So, you must ask yourself one best question, i.e.: "What secret tools do I have in my arsenal that my competitor doesn't have?"
Our business is all about marketing, and we all have the same marketing aids provided by SFI. Then, the only thing you can do to make a difference is focus on your own strength.
Perhaps it is your finances, your skills, your relationships, etc..