We don't need to stand out from the crowd.
We don't need to work against the other SFI affiliates.
We mainly have to duplicate. We learn the best ways to build our business from our upline and by reading all the informations provided by the SFI and TripleClicks websites and we teach our knowledge to our dowline.
Don't worry about standing out from the crowd or not. Just do as well as you can and you will succeed!