I believe it's incredibly important to send out individual letters to your new PSAs, especially at the start to welcome them to the business and your team. It's good for your PSAs to know that you are on hand to offer your help to them as they get started. Introducing yourself and giving them some helpful tips and advice on how to get a good start in SFI will let them know that they have a good sponsor who cares about them on an individual level and wants them to succeed.
Of course the group mailings are also important, but I believe it's much more professional and personal to send each of your PSAs a welcome letter when they join. If your first communication with them is a mass email that goes out to the whole team, they may feel like they're just a part of a generic marketer's email list. If you don't take the time to welcome them and create a personal bond, why would they feel motivated to work as a part of your team?
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I believe it's incredibly important to send out individual letters to your new PSAs, especially at the start to welcome them to the business and your team. It's good for your PSAs to know that you are on hand to offer your help to them as they get started. Introducing yourself and giving them some helpful tips and advice on how to get a good start in SFI will let them know that they have a good sponsor who cares about them on an individual level and wants them to succeed.