The best way to talk to them in a simple and easy way is to talk with your own words.
But talking to them with your own words means that you red and learnt a lot about the SFI business on the SFI website so that you get clearly aware of the culture of the business on SFI. Usually i'm not good at talking to people too, but i can easily talk about SFI TripleClick and my business as an affiliate.