Let your website reflect you - your aspirations , plans and your path particularly in SFI giving adequate links to the various areas of SFI.
Banners, text ads and a whole lot of other marketing aids available in SFI can really liven up the website to your visitors.
And yes, do post daily, that way you will remain in the minds of your followers & "Likers" and hopefully repeated exposure will yet your posts the sign-ups they deserve.
