It shows your pride and professionalism. Dress for success is your investment. It like your are a product and products are always sold if the label is appealing. In the same way having a good SFI account photo is important. The best shot of a portrait is a close-up, groomed hair, from head to chest. Sometimes, a pen held below the chin, i.e. to represent that you are a writer, or a camera that you are a photographer.