I would recommended to see first what all others are doing. And do the opposite. Try to figure out something interesting and yet unseen. The more creative you'll be the more potential sign ups you will get. Why do I suggest to be original? We are witnessing Facebook overload with advertizing material. At one point Facebook is blocking adds that are repeating sequentially. Therefore relaying just on Facebook is unadvisedly. Instead use classified, other social media etc.
For that you'll need to set your budget for advertizing. Although there are many free marketing methods I will strongly recommend to use paid adds. You don't need to invest a lot but try. There are also available co op like S Builder but that can't be treated as sure way to get active PSAs.
For TripleClicks pick few ECA shops and their products. Search the web and web pages you can put your adds. And place your adds. Unconditionally use key codes for tracking your adds.
And please be advised to use direct marketing methods. Go out and spread the word. 70% of my active PSA are signed up using this method. And after 4 months I am Silver Team Leader.
Thank you for the question, and I wish you successful campaign
I would recommended to see first what all others are doing. And do the opposite. Try to figure out something interesting and yet unseen. The more creative you'll be the more potential sign ups you will get. Why do I suggest to be original? We are witnessing Facebook overload with advertizing material. At one point Facebook is blocking adds that are repeating sequentially. Therefore relaying just on Facebook is unadvisedly. Instead use classified, other social media etc.