Which is more effective--paid or free advertising--and why?

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Jeannette Gerrard, Aff (District of columbia, US) Top Author Forum Guru 10/25/2013 4:27 pm
Affiliate since: 11/13/2001, Power Rank: 74 | Read Jeannette's 241 other Ask SC answers
Both free and paid advertising are effective, and neither one is any more or any less. You have to work hard at it, no matter which way you choose. It takes investment of much time to do free advertising, but you may still find good affiliates and customers. You must invest much cash when doing paid advertising, but it is just as effective. The reason is you never know whether people will really be committed to this business or not, and you never know whether people will become your customers
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