Which is more effective--paid or free advertising--and why?

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Ann Hattingh, Aff (South Africa) Top Author Forum Guru 10/23/2013 8:17 am
Affiliate since: 04/22/2013, Power Rank: 99999999 | Read Ann's 4 other Ask SC answers
One major benefit to a paid classified ad is preferred placement.

Free classified are usually smaller and less visible than paid ads. Also, paid advertisers might have the opportunity to choose where they want to place their ads.

When placing a free ad, space is first-come, first-served. Businesses are not able to control where the publication chooses to print their ad information. Enhanced placement is critical for businesses that rely heavily on business from classified ad
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