I will encourage him/her to take it serious and be consistent with it. Also to gain enough knowledge by reading the BASICs and LAUNCHPADs in order to know how to promote his/her business through that medium. By doing so, he will know how to include the customised links where readers, at the click of it, will be directed to his/her page and their activities (purchases, sales, enlistment of products, registrations) will be attributed him/her.
