To me that is an opportunity that must be grabbed. I tell them that it is everyone's business. SFI welcomes everyone irrespective of wealth status and nationality. Then I proceed: "Join and see for yourself so that when I explain things it will be like help to make you grow in business."
Indeed if they do sign up I make it a point to work with them pointing them to the pages that answer most of the questions. Most of all, I talk them through the income calculator.