What's more important--the initial contact with a prospect or the follow-up, and why?

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TJ Ingram, Aff (Tennessee, US) Top Author Forum Guru 4/29/2013 2:58 pm
Affiliate since: 02/22/2020, Power Rank: 99999999 | Read TJ's 5 other Ask SC answers
This really depends on the prospect.

Some are already looking for an opportunity. The tiniest nudge will ignite their curiosity. For these types of prospects, the follow up is the most important. It needs to show that this is a REAL opportunity with real growth and advancement.

Others will be more skeptical at the idea in general. For them, it I about persuading them to even look. This is especially true for offline prospects. Many people are very cautious and unbelieving
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