Setting goals and objectives are of the utmost importance in running a business. Make sure your goals are SMART.
S = Specific
M = Measurable
A = Attainable
R = Realistic
T = Timely
Whether you are generating Tripleclicks income, ECAs, additional affiliates, be specific. Your goal may be to add three ECAs this quarter and three affiliates. Are your goals measurable? Are your goals attainable? Are your goals realistic and are they timely?