I concur that you should start with your local market when sending ECA cards. Moreover, you should keep in mind that you should target independent merchants - mom & pop type businesses not franchises. The reasoning is that the larger stores and franchises already have a web presence.
Secondly, remember to target merchants with products that are easy to ship. Since TripleClicks is a global marketplace, merchants need to be able to ship efficiently. Large bulky items don't ship well and even so are costly to ship.
Thirdly, be sure that ECA prospect is eager to have an online presence. Some companies are service oriented and therefore are local and are not looking to service 122 countries.
Finally, be sure to keep prospecting. :) - Wilg
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I concur that you should start with your local market when sending ECA cards. Moreover, you should keep in mind that you should target independent merchants - mom & pop type businesses not franchises. The reasoning is that the larger stores and franchises already have a web presence.
Secondly, remember to target merchants with products that are easy to ship. Since TripleClicks is a global marketplace, merchants need to be able to ship efficiently. Large bulky items don't ship well ...more
